iPhone X: Apple Investors Are Asking the Wrong Question

Demand for Apple's (NASDAQ: AAPL) new iPhone 8 and iPhone 8 Plus devices has been lackluster, according to multiple independent research outlets. Slow adoption of these models, however, is not very surprising, nor is it very worrisome. Huge numbers of Apple fans have been waiting to buy the more innovative iPhone X, which is set to hit stores later this week.

Indeed, lead times quickly ballooned to more than a month in multiple countries after iPhone X pre-orders began last week. As a result, many Apple investors have a new concern now: Will Apple be able to build enough iPhone X devices to meet demand during the holiday season? However, that's not really the right question to be asking.

Apple shares have soared more than 50% since last November in anticipation of an iPhone "super-cycle" following the launch of this year's models. The iPhone X's premium price -- the cheaper model still costs $999 -- could drive strong sales growth for Apple in the coming year.

Source: Fool.com