Einzelwerte im It´s the brand stupid!
It´s the brand stupid!
Dieses Wikifolio möchte dem Credo von Warren Buffet folgen und starke Marken zu guten Preisen kaufen, denn die Marke ist meiner Erfahrung nach oft einer der Hauptgründe, dass eine Überrendite erwirtschaftet werden kann.
Das Wikifolio soll also sehr diversifiziert in Firmen und ETF´s mit hohem Markenwert investieren. Dabei soll auch die Entwicklung von Markenindexen und das Suchvolumen der Marke berücksichtigt werden. Firmen mit Marken, die stark an Popularität zulegen, sollen dabei übergewichtet werden, während bekannte Marken, die aber an Markenkraft abnehmen, untergewichtet werden sollen.
Durch die gewünschte Übergewichtung von stark wachsenden Marken, soll das Wikifolio "It´s the brand stupid" auch in kleinere Firmen investieren.
EUR247,992
Assets under Management
Security | Anteil | Vortag | YTD ▲ | 3y |
---|---|---|---|---|
Victoria S Secret & Co. | 2.000% | 1.490% | - | - |
Groupon Inc. | 3.200% | -0.770% | - | - |
Sofi Technologies Inc. | 2.000% | 1.960% | - | - |
ALLEGRO.EU ZY -,01 | 1.900% | - | - | - |
Kaspi.kz Jsc | 2.100% | -0.790% | - | - |
Nerdwallet Inc. | 1.800% | - | - | - |
Cash | 1.600% | - | - | - |
Fashionette AG | 2.400% | -2.280% | - | - |
HelloFresh SE | 2.400% | 2.150% | -59.119% | -92.783% |
Burberry Group | 1.400% | 5.230% | -48.894% | -64.655% |
Hugo Boss AG NA | 1.900% | 2.620% | -45.123% | -26.896% |
Lululemon Athletica Inc. | 1.500% | 0.540% | -43.933% | -20.738% |
Sixt SE VZO | 1.400% | 0.390% | -23.180% | -23.859% |
Baidu Inc. A ADR | 1.700% | 1.930% | -22.481% | -45.686% |
Dropbox Inc | 1.900% | 1.600% | -20.635% | -17.827% |
Zoom Video Communications Inc | 1.400% | -0.070% | -18.176% | -81.906% |
PVH Corp. | 1.600% | 0.390% | -16.703% | 9.188% |
Westwing Group AG | 1.500% | 0.530% | -14.351% | -81.569% |
Diageo plc | 1.600% | 1.910% | -10.544% | -26.581% |
LVMH Moët Hennessy Louis Vuitton S.A. | 1.400% | 1.390% | -7.018% | 3.349% |
Tesla Inc | 1.200% | 3.390% | -4.686% | 18.687% |
Paypal Holdings Inc | 1.800% | 0.840% | -4.532% | -78.662% |
Match Group Inc. | 1.900% | 0.660% | -3.949% | -76.456% |
Ermenegildo Zegna N.v. | 1.800% | -3.650% | -3.714% | - |
Alibaba Group Holding Ltd ADR | 2.100% | 2.020% | -0.860% | -61.319% |
Grab Holdings Limited | 1.800% | 1.510% | 3.055% | - |
Visa Inc. A | 1.800% | 0.780% | 3.587% | 18.184% |
Mercadolibre Inc | 0.400% | 0.200% | 5.919% | 15.611% |
Nintendo Co. Ltd | 2.200% | 1.310% | 6.142% | 7.032% |
Cargurus Inc. | 2.500% | -1.670% | 7.273% | -3.279% |
Booking Holdings Inc. | 1.100% | -0.030% | 13.987% | 96.238% |
BYD Co. Ltd | 2.600% | 1.540% | 14.613% | 17.538% |
Gruppo Mutuionline S.p.A. | 1.600% | -1.520% | 15.422% | -20.912% |
Apple Inc. | 2.000% | 0.580% | 17.642% | 67.411% |
Microsoft Corp. | 2.200% | 0.670% | 18.209% | 68.526% |
Prosus N.V. | 1.900% | 2.560% | 18.771% | -59.841% |
Amazon.com Inc. | 2.500% | -0.210% | 21.434% | 10.867% |
Unilever plc | 2.200% | 0.410% | 22.023% | 7.417% |
Liquidity Services | 2.200% | -2.120% | 22.517% | 3.933% |
Rakuten Inc. | 1.800% | -0.240% | 27.880% | -48.954% |
Performance of It´s the brand stupid! (WF) vs. its peers
Security | Change(%) | 1w | 1m | 1y | YTD | 3y | 5y |
---|---|---|---|---|---|---|---|
It´s the brand stupid! (WF) | -0.006% | -2.598% | -2.009% | 16.286% | 9.286% | -10.227% | 44.221% |
iShares S&P 500 | 0.590% | -1.517% | -0.882% | 25.752% | 17.693% | 42.388% | 103.565% |
iShares Core DAX® | 1.570% | -3.033% | -0.013% | 11.953% | 8.073% | 15.609% | 44.434% |
iShares Nasdaq 100 | 0.880% | -3.554% | -2.546% | 30.128% | 17.746% | 44.540% | 161.517% |
iShares Nikkei 225® | 0.970% | -3.938% | 2.183% | 11.741% | 8.345% | 8.345% | 31.616% |