10 TV Shows That Cost Advertisers the Most Money in 2016
People watching TV as it airs is more valuable to advertisers. Image source: Getty Images.
While the television industry has fractured and many networks shows no longer command the audiences that were once common for Walt Disney's (NYSE: DIS) ABC, Comcast's (NASDAQ: CMCSA) NBC, and CBS (NYSE: CBS), all still have some big hits.
There are shows which still draw a mass audience, the kind of programs people have to watch live. When the viewing audience watches live, of course, that's worth more to advertisers because they are more likely to see the commercials than if they watch on demand or on a DVR later.
Source: Fool.com
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