3 Things Chipotle Management Wants You to Know

The fast-casual burrito-maker Chipotle (NYSE: CMG) is having a tough road back to recovery. A recent norovirus event has set Chipotle's "days without a public safety event" back to zero and leaves investors uncertain about the future of the company. In the most recent earnings call, Chipotle's new chief restaurant officer was put on the hot seat to discuss the norovirus event, the chief financial officer covered the improving but uninspiring financials, and the chief digital officer was the bright spot on the call reviewing the progress toward the digital future for the company. Read on for details.

Image source: Chipotle

Chipotle's earnings call was a little over a week after the company's most recent norovirus event in a Sterling, Virginia store after multiple customers reported being sick. The company pinpointed the cause of the issue to be the store not following the company's food safety protocols and allowed someone to work while being sick. My colleague, John Maxfield, indicates this recent failure points to a larger problem at Chipotle, and I would agree. Here's where the introduction of Scott Boatwright, the new chief restaurant officer, couldn't come at a better time.

Continue reading

Source: Fool.com