Amazon Wants to Eat Etsy's Lunch: Here's Why It Won't
Two years ago, Amazon.com (NASDAQ: AMZN) launched its so-called Etsy (NASDAQ: ETSY) killer: Amazon Handmade. It promised a crafts marketplace of goods that were "handmade or hand-manufactured," with no factory-made products.
Etsy continued to grow in the face of the new competition, but the e-commerce giant is making a renewed push into that niche market.
In October, it launched Amazon Handmade Gift Shop, an expansion of the previous Handmade platform: The site now includes 10 categories including jewelry, home and kitchen, and party supplies.
Source: Fool.com
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