Apple Inc.'s Massive iPhone Pricing Opportunity

Barron's recently published the key parts of a research note from analyst Katy Huberty regarding Apple's (NASDAQ: AAPL) iPhone pricing. Huberty begins the note with some sensible, if not entirely novel, thoughts. She says Apple "is an aspirational brand offering high-quality, innovative products at a premium price," meaning Apple gets to sidestep "the typical trend of declining prices that drive demand for other devices."

It's the next line where the analysis begins to lose me: "In fact, demand for iPhone is directly correlated to the direction of [average selling prices] -- higher prices, higher demand and vice versa," Huberty asserts.

I don't think it's the pricing that drives the demand. Allow me to explain.

Continue reading

Source: Fool.com