Basic Economy Is a Bust for United Continental (So Far)
Five years ago, Delta Air Lines (NYSE: DAL) introduced the concept of no-frills "basic economy" fares in the U.S. market. These fares carry a lower price tag but come with additional restrictions. Most notably, it's not possible to change your flight, and advance seat selection isn't permitted.
Last year, United Continental (NYSE: UAL) announced that it would roll out its own version of basic economy in 2017. United's basic economy fares are even more restricted than what Delta offers: Customers who buy a United Airlines basic economy ticket may not bring a carry-on bag.
United unveiled its take on basic economy fares last fall. Image source: United Airlines.
Source: Fool.com
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