Better Buy: Under Armour, Inc. vs. Fitbit
There's no denying that Fitbit (NYSE: FIT) and Under Armour (NYSE: UA) (NYSE: UAA) investors have seen better days. Both stocks are trading well below their all-time highs, though the timing of their tumbles out of market fancy are different. Fitbit shares are trading 87% below their all-time high established in summer 2015, but the stock appears to be on the comeback trail after moving higher in three of the past four months. Under Armour also peaked during the same summer that Fitbit topped out two years ago, but its 74% slide continues to grasp for a bottom. Under Armour hit yet another four-year low earlier this month.
Both stocks peaked in the low $50 range around the same time, just as folks looking to lead active lifestyles were donning Under Armour performance athletic apparel and footwear, and tracking their movements with Fitbit devices hugging their wrists. These are different times now, at least when it comes to the popularity of Fitbit and Under Armour products.
Image source: Fitbit.
Source: Fool.com
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