Black Friday Showed That Malls Aren't Dead Yet
Mall traffic has been falling steadily for the past five years. This situation has led to widespread talk about the "death of the mall" among business pundits.
There is certainly some truth to this perspective. However, it would be more accurate to talk about the slow decline of the American mall. Some malls are dying -- and some are already dead -- but malls in better locations with higher-quality tenants are still extremely successful. My visits to three Sacramento-area malls on Black Friday highlighted these differences.
There were plenty of Black Friday shoppers at the Arden Fair Mall Macy's store. Image source: author.
Source: Fool.com
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