Can Oprah Help Turn This Buffett Stock Turn Around?

Two weeks ago, The Kraft Heinz Company (NASDAQ: KHC) made a blockbuster deal with Oprah Winfrey to become the face of the company's new line of branded soups and side dishes. The landmark deal is part of Kraft-Heinz's brand innovation strategy to boost future growth. The company is now looking for ways to boost revenue amid significant headwinds in the packaged goods industry.

The Oprah deal marks Kraft's attempt to appeal to more modern tastes: that means evolving their products to use more healthy, natural ingredients in line with current consumer taste. The line will be called, "O! That's Good!," and include both soups and side dishes made from natural ingredients. According to the Associated Press, the new brand, "will offer comfort foods with added vegetables, such as mashed potatoes with cauliflower mixed in. A broccoli cheddar soup has butternut squash to replace some cheese. 'This product line is real, delicious food with a twist,' Winfrey said." 

While the products have already begun hitting some grocery store shelves, they will not roll out nationally until October. Kraft Heinz seems to be aiming for a middle ground -- continuing to play to its strengths of tasty comfort foods, but with more natural, healthy "twists."

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Source: Fool.com