Can a Tiny Upstart Disrupt Big Beverage?
SodaStream (NASDAQ: SODA) wants to pull a T-Mobile (NASDAQ: TMUS).
That is, the company wants to go from being a small player in the beverage market to one of the leaders by shedding light on what the current big boys have done wrong. Doing that involves following a blueprint that the wireless carrier's CEO John Legere has enacted perfectly.
First, you have to call out the current industry leaders and show the public why you offer a more consumer-friendly choice. Then, you have to deliver the goods by doing those things and delighting your audience by actually being different.
Source: Fool.com
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