Chipotle Hopes You'll Give Queso a Second Chance
When Chipotle Mexican Grill (NYSE: CMG) finally made its queso available at restaurants nationwide in early September, it boasted of "cracking the code" to the melty cheese that so many consumers craved. The fast-casual burrito specialist had lived up to its "food with integrity" mantra, sticking with all-natural ingredients and avoiding the industrial additives used in most queso recipes.
However, the backlash from diners was swift. In the weeks that followed, thousands took to social media to chide the chain and to voice their disgust with what many described as a bland concoction whose odd texture became grainy as it cooled.
But Chipotle heard the message loud and clear, and the result is a new queso that's being warmly received.
Source: Fool.com
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