Chipotle Mexican Grill, Inc.: New App, New Problems
Earlier this year, I wrote about my terrible experience with Chipotle Mexican Grill's (NYSE: CMG) mobile app. Chipotle's poorly rated app has been a major headwind as the company tries to get sales back on track after food safety scares in late 2015 and 2016 drove lots of customers away. In the long run, Chipotle sees mobile ordering as a key growth driver.
The good news for investors (and Chipotle fans) is that management is aware of the issues with the old app. Just this week, the company rolled out highly touted new versions of its app for iOS and Android. The bad news is that Chipotle's new app seems to have just as many problems as the old one.
Chipotle released its new mobile app on Monday. On the App Store, Chipotle described the new version as "SO not an update", noting that the company had "redesigned and rebuilt our app from the ground up."
Source: Fool.com
Chipotle Mexican Grill Inc. Aktie
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