Chipotle’s Biggest Problem Isn’t What You Think It Is
What would you say Chipotle Mexican Grill's (NYSE: CMG) biggest problem is?
Most people would probably answer that it's the burrito maker's unfortunate string of food-safety incidents that have cropped up intermittently over the past two years. Others might say it has to do with the rising price of avocados, which cuts into Chipotle's margins. I've even heard it argued that this was a factor in the chain's decision to roll out queso dip.
Yet, I would argue that Chipotle's biggest problem right now is neither of this. I would argue that its biggest problem has instead to do with two especially potent behavioral biases: recency bias and confirmation bias.
Source: Fool.com
Chipotle Mexican Grill Inc. Aktie
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