Coca-Cola Is Taking Aim at La Croix
Seltzer is suddenly sexy.
Long a favorite in Europe but ignored in the U.S., sparkling water consumption among Americans is now surging. Sales have increased 42% over the last five years and continue to grow.
The trend has propelled stocks like La Croix-parent National Beverage (NASDAQ: FIZZ) and SodaStream International (NASDAQ: SODA) -- which has pivoted from soda to a sparkling water brand -- to new heights.
Source: Fool.com
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