Coca-Cola Stock Underperformed the Market This Decade. Meanwhile, This Alternative Investment Has Delivered 10X Returns and It's Hiding in Plain Sight

If it weren't for The Coca-Cola Company (NYSE: KO), legendary investor Warren Buffett wouldn't be anywhere near as rich and successful as he is today. Over 30 years ago, Buffett purchased a multibillion-dollar stake for his company Berkshire Hathaway, and he has continued holding ever since. Thanks to appreciation and dividend growth, Buffett's investment now brings in over $700 million in dividend income annually, which is impressive.

That said, Coca-Cola stock has shockingly underperformed the average returns for the stock market over the last 10 years, even when we factor in the boost from reinvesting dividends along the way. Unfortunately for shareholders, its returns aren't even close to the stock market average.