Did the Disney+ Price Hike Go Too Far?
It's going to be even more expensive to watch Walt Disney's (NYSE: DIS) most popular streaming service without ads soon. The media giant is increasing the premium subscription rate for Disney+ by $3 to $13.99 a month in October. The 27% increase follows a similar $3 hike in December.
A lot of streaming services have firmed up their pricing this summer, but Mickey Mouse takes the Scrooge McDuck cake. Disney+ without commercial interruptions was $7.99 a year ago. It will cost 75% more than that in two months. It could be a brilliant move, the grand gesture that helps turn Disney+ into a profitable platform. It could also be a colossal mistake, one that sends subscribers scrambling elsewhere after the platform's stellar initial burst.
It's not just temperatures heating up this summer. There's been a price bump in a major media company's digital offering every month this season. It started with Paramount Global (NASDAQ: PARA) rolling out a 20% increase for Paramount+ in June. (NASDAQ: CMCSA) followed with its own 20% boost for Peacock Premium a month later. August just happens to be Disney's month to brandish the pricing gun.
Source Fool.com
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