Disney Tries Outdoing "Pokemon Go" for New "Star Wars" Film

Is General Leia Organa this year's Pikachu? In the lead-up to the December release of Star Wars: The Last Jedi, Walt Disney (NYSE: DIS) plans to unleash a torrent of marketing and sales on a galactic scale by deploying an augmented reality (AR) event so massive it could rival the Pokemon Go craze of last summer.

Disney will be reprising its "Force Friday" event from two years ago when Star Wars: The Force Awakens was released, but this time it will borrow a bit of magic from Pokemon Go. Like the treasure hunt for those animated characters, Disney has developed a special Star Wars app that contains a "Find the Force" feature. Users can then visit any of the 20,000 participating stores, and using the app can scan special Find the Force graphics that will reveal the AR character in the room with you.

Image source: Disney.

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Source: Fool.com