Disney World's $79 Sale Might Not Work
Sluggish attendance trends continue to mar Disney's (NYSE: DIS) domestic theme parks for the second year in a row, and now that summer is winding down the media giant is hoping that its passholders will bring their friends to turn things around. Disney recently began offering a one-day park-hopper ticket for $79, available through the end of next month. The catch with the discounted admission is that it can only be purchased by an existing annual passholder.
If $79 sounds like a lot for a day at Disney World, you probably haven't been paying attention to the park's cover charges in recent years. A one-day park-hopper -- a ticket that allows park-to-park access across Disney World's four theme parks -- costs as much as $142.50 this time of year.
It's probably not a coincidence that the new promotion runs until Sept. 30, just as Disney's fiscal quarter -- and fiscal year -- come to a close. With growing turnstile clicks proving challenging and Disney experiencing a surprising dip in occupied room nights in its latest quarter, it makes sense to try to boost its numbers. Unfortunately for the House of Mouse it isn't likely to work.
Source: Fool.com
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