Do Consumers Even Care About Original Content?
As the pioneer in the streaming-video industry, Netflix, Inc. (NASDAQ: NFLX) created the template that its competitors are following, and it plans to spend between $7 billion and $8 billion on programming in 2018. While it doesn't break out the current percentages, the company has said its goal is to have 50% of its library be exclusive original content, while the remainder is licensed programming.
A recent report, however, raises question about the viability of that strategy.
How does the performance of Netflix originals match up according to Nielsen? Image source: Netflix.
Source: Fool.com
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