Electronic Arts Dives Deeper Into Esports With FIFA

Electronic Arts (NASDAQ: EA) recently announced a partnership with Federation Internationale de Football Association (FIFA) to launch an esports tournament series for the company's popular FIFA video game franchise. This announcement is a deeper push from EA into esports, a fast-growing market within the video game industry that is expected to more than double in size over the next few years to $1.5 billion in revenue.

The FIFA partnership mirrors a similar collaboration EA has with the NFL for its Madden Championship Series. The company releases new versions of these sports titles every year, with FIFA 18 hitting shelves in September and reaching players in 50 countries. As buzz for World Cup 2018 builds, management is using these esports tournaments as a hook to attract new players to the game and increase player engagement.

Image source: easports.com.

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Source: Fool.com