Electronic Arts and the NFL Team Up for Esports Event
Electronic Arts' (NASDAQ: EA) Ultimate Team EA Sports branded games -- FIFA and Madden NFL -- are making tons of money for the game maker to the tune of $832 million in the fiscal year 2017. The problem EA management is trying to solve is how they can grow Ultimate Team revenue even more. One answer has been esports, in which Ultimate Team serves as the gateway to competitive gaming for EA's sports franchises. And EA just found a powerful new partner to up the ante for its Madden Championship Series esports tournament.
The Madden Championship Series is an esports tournament for EA's top selling Madden NFL franchise. The series is comprised of two events that make up what's called the EA Majors -- Madden Classic and Madden Challenge. Now, EA and the NFL are teaming up to create a new competitive gaming tournament that will be the third event in the EA Majors called Madden NFL Club Championship.
Image source: Electronic Arts.
Source: Fool.com
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