Etsy Still Manages to Outshine Amazon in This Key Area
The coronavirus pandemic gave a boost to (NASDAQ: ETSY), as the online marketplace for unique and handcrafted goods experienced rapid growth. But in the past several quarters, it's been clear just how dramatic the company's slowdown has been, due mainly to difficult comparisons and a normalization of consumer behavior.
Nonetheless, the e-commerce business has done a wonderful job at outshining the dominant player in the industry, Amazon (NASDAQ: AMZN), in one key area. Let's take a closer look at what that is, and whether Etsy deserves a spot in your portfolio right now.
As I noted above, Etsy prides itself on selling special goods. A survey conducted by the company revealed that 87% of Etsy buyers agreed that the site sold items they couldn't find anywhere else. This is exactly how it differentiates itself from Amazon.
Source Fool.com
