Facebook Earnings: What Advertising Slowdown?
Going into Facebook, Inc.'s (NASDAQ: FB) second-quarter financial release, investors were looking to see if the long-predicted slowdown in advertising growth for the social-network purveyor would finally materialize. The company has been predicting slowing growth in the second half of 2017, as it would eventually run out of space for new ads. While those cautions remain in place, investors were pleased to see that the anticipated slowdown hasn't materialized yet.
For the just-completed quarter, Facebook saw revenue grow to $9.3 billion, up 45% year over year, while net income of $3.89 billion jumped an astonishing 71% over the prior-year quarter. Revenue from mobile advertising grew to 87% of the total, up from 84% in the prior-year period. The average price per ad was up 24%, while the number of ad impressions increased 19%, both year over year.
The number of monthly active users of the social-media platform hit a milestone 2.01 billion during the quarter, a 17% year-over-year increase, while those who login daily climbed to 1.32 billion, also up 17% year over year.
Source: Fool.com
Meta Platforms Inc. Aktie
Positive Stimmung für Meta Platforms Inc. mit mehreren Buy- gegenüber Sell-Einschätzungen.
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