Facebook Is Bringing the NFL to Its 2 Billion Users
As I was watching Monday Night Football, I couldn't help but notice the advertisements for Facebook (NASDAQ: FB) Watch, the new video platform found within its flagship app. It might not be a coincidence that Facebook decided to advertise its new product to NFL fans. The next morning, the company announced a multiyear deal to stream game highlights as well as three weekly series productions from NFL Films.
This isn't the first time Facebook has teamed up with the NFL. It briefly tested showing game highlights at the end of the 2014 season, attempting to monetize them with post-roll ads. The NFL abandoned Facebook for the following two seasons, working more closely with Twitter (NYSE: TWTR). Twitter also has a current deal with the NFL to live-stream a 30-minute show four times a week. Amazon (NASDAQ: AMZN) won the rights to stream 10 Thursday Night Football games this season for $50 million.
Despite declining TV ratings, the NFL still commands a ton of attention from people all over the world. Adding highlights and other football content to Watch could attract the attention Facebook is seeking to get Watch off the ground.
Source: Fool.com
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