Facebook's New Feature Is No Tinder Killer
Facebook (NASDAQ: FB) is no stranger to taking what's working for other apps and supersizing the feature for its much larger audience. Now it's targeting Match Group's (NASDAQ: MTCH) online dating juggernaut, Tinder.
Facebook is testing a "meet up" feature, according to a New York Post story that was originally unearthed by Vice's Motherboard. Some users in Toronto and New Zealand are being presented with a notification, letting them know they have friends who may be interested in meeting up. Facebook users are then presented images of friends and asked if they would like to catch up. The process remains confidential, and the two participants are notified only if both have opted to meet up -- just like Tinder works.
This isn't the first time Facebook will duplicate a feature that's working elsewhere. It won't be the last. However, it's not going to make much of a dent in Tinder parent Match Group. It probably won't make much of a difference on Facebook, either.
Source: Fool.com
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