Got $1,000? Here Is 1 Cosmetics Company to Buy Hand Over Fist
The luxury goods and cosmetics industries are two of the hottest sectors when it comes to mergers and acquisitions. Luxury fashion company Tapestry recently announced its intent to buy Capri Holdings in an effort to combine forces and combat competition from powerhouses LVMH Moët Hennessy Louis Vuitton and Hermès International.
While many of the companies above carry significant brand awareness, one smaller player in the beauty sector is quietly making a name for itself: e.l.f. Beauty (NYSE: ELF). The cosmetics upstart has become wildly popular among the highly coveted Gen Z demographic. The company also recently announced a splashy deal of its own -- a $355 million takeover of skincare brand Naturium.
Let's explore the rationale behind the deal and assess whether e.l.f. is making the right move -- and what it could all mean for investors.
Source Fool.com
