Here's How Chipotle Plans to Save Its Burger Chain
Chipotle (NYSE: CMG) has struggled at recreating its own success with other fast-casual concepts.
It seems like dozens of companies have been trying to create the Chipotle of whatever niche they operate in. There are countless made-to-order pizza companies using a Chipotle-like assembly line where consumers instruct store personnel to build their order. In addition, there are salad chains, Asian eateries, and pretty much any type food you can imagine trying to duplicate the Mexican chain's model.
Chipotle itself has failed to expand beyond its core brand abandoning its ShopHouse Asian concept. The company does still own the small Pizzeria Locale chain, a company it did not create, and Tasty Made, a potential burger chain with one location. And while the pizza concept has its own problems in a market saturated with made-to-order pizzerias, the burger chain may face an even tougher road.
Source: Fool.com
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