Here's How Ford Plans To Win Tesla's Price War
(NASDAQ: TSLA) has been cutting prices in all of its major global markets since late last year. Some investors thought that decision was forced due to weakening demand for electric vehicles (EVs). Others believed it was a strategy to hold its dominant market share as other automotive companies bring new EV models to market.
The truth has been somewhere in between. Regardless, it's something companies entering the market have to deal with. Ford (NYSE: F) just announced its first-quarter earnings and offered a glimpse of how it plans to challenge Tesla's dominance in the EV sector. With the stock valued at only 10% of the market cap of Tesla, investors could be handsomely rewarded if Ford succeeds.
Tesla CEO Elon Musk spilled the beans on his pricing strategy in the company's recent first-quarter earnings call. Musk basically said the company wants to focus on volume over profit margin right now to put as many Tesla vehicles on the road as possible. The company has already dropped vehicle prices in the U.S. six times this year. That's only a realistic approach because of how profitable Tesla already is.
Source Fool.com
Tesla Inc Aktie
Tesla Inc sticht etwas positiv hervor mit 76 Buy- und 27 Sell-Einschätzungen.
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