Here's the Blueprint for Zynga's Comeback
Zynga (NASDAQ: ZNGA) was once the leader in social video games thanks to popular titles like FarmVille and Mafia Wars, but the company fell on hard times when games shifted away from Facebook's platform and to mobile devices. Browser games are a thing of the past, and more than 80% of Zynga's sales now come from mobile, but this achievement exists in the context of a 41.5% revenue decline over the last five years and an uncertain future for the company.
Zynga has seen several leadership changes over the last two years, along with corresponding shifts in visions for how to best get the business back on track, but it now seems to be making some progress under CEO Frank Gibeau -- a former leader of Electronic Arts' mobile division. Here's a look at Zynga's comeback strategy with quotes from the company's most recent earnings call as per a transcript provided by Thomson Reuters.
Image source: Getty Images.
Source: Fool.com
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