If Netflix Raises Its Rates You Will Still Pay It

It's getting a bit more expensive to enjoy Netflix (NASDAQ: NFLX) if you're Canadian. The world's leading premium video streaming service is pushing its rates higher in Canada, according to CBC News. The monthly plans for new Canadian subscribers will go up $1 or $2 depending on the tier. The standard plan that includes high-def streaming on up to two screens at the same time will go from $9.99 to $10.99. The cheaper plan that offers only standard definition on a single screen will go from $7.99 to $8.99. The four-screen plan with access to ultra high-def 4K content is going up $2 to $13.99. 

The move is limited to Canada, but it's only natural to wonder if a stateside hike is coming soon. Netflix was testing a rate increase in Australia in May in response to a local tax increase there, only to make it official a few weeks later. If customers don't flinch -- and Netflix has increased its U.S. rates twice since early 2014 without sacrificing much in terms of subscriber growth -- there's little reason to doubt the possibility. It's really a matter of when and not if Netflix will raise rates. I hate to give away the ending, but it'll probably end with you paying up to keep Netflix going.

Image source: Netflix.

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Source: Fool.com