Intuit's AI Playbook: How the Company Is Using AI to Drive Growth and Innovation

(NASDAQ: INTU) is a well-established software company that has made a name for itself in the financial software industry thanks to its popular products such as QuickBooks, TurboTax, and Mint. It has demonstrated a strong focus on innovation in recent years by heavily investing in bleeding-edge artificial intelligence (AI) technology, helping to cement its position as a fintech leader.

But after OpenAI released ChatGPT and showed the possibilities of generative AI, it sparked a race to leverage this technology across various industries to disrupt the balance of power in entire sectors of the economy, including financial services.

Generative AI is a type of AI that can generate text, translate languages, write creative content, and answer questions. While this new technology could level the playing field and aid competitors in threatening Intuit's position, the company will likely remain the leading player in financial services. Here's why.

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Source Fool.com