Investors Could Be Underestimating Activision Blizzard's Opportunity in Its Newest Segment
With growth avenues like esports and mixed reality on the horizon, the idea of selling Call of Duty action figures might not seem that exciting -- and the idea of Candy Crush-branded ice cream as a growth driver might seem downright odd. These initiatives don't fit into the mold of graphics and gameplay advancements that have characterized the evolution of Activision Blizzard's (NASDAQ: ATVI) business, but they're going to play an important role in getting the company to the next level.
The video-game publisher is aiming to expand beyond the realm of interactive entertainment and build a Disney-like (NYSE: DIS) media empire that will see it expand into new mediums and product categories. Games will continue to be the core business, but big consumer products push is actually one of the most promising things the company has in the works.
Image source: Actvision Blizzard.
Source: Fool.com
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