Is It Time to Buy These Duds of the Dow?

2023 has been a positive one for most members of the Dow Jones Industrial Average. But there are some notable exceptions. Roughly one-third of the 30 stocks that make up that index are down by 5% or more this year, while the Dow has gained 6% through mid-November.

Nike (NYSE: NKE) and Coca-Cola (NYSE: KO) are two of these Dow laggards, declining 9% and 10%, respectively, so far in 2023. There are some good reasons for these poor performances, of course, but they also reflect Wall Street's short-sighted focus on the next few quarters.

With that in mind, let's look at whether Nike and Coke could set your portfolio up for market-thumping returns in 2024 and beyond.

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Source Fool.com