Is an Amazon Prime Membership Worth It for Black Friday Alone?
If you still haven't joined Amazon (NASDAQ: AMZN) Prime, you're in a shrinking minority of Americans. Amazon doesn't release Prime subscriber figures, but according to Consumer Intelligence Research Partners, Prime memberships in the U.S. had burgeoned to 85 million by July, up 35% from the year before.
Considering there are only about 126 million households in the U.S., that means that if those numbers are correct, more than two-thirds of Americans already have access to Prime.
With the holiday shopping season right around the corner, many of those holdouts may be considering finally joining Prime. After all, online shopping as a percentage of total retail sales spikes during the holiday season, as Americans look to get all their gifts on time, avoid the crush of stores and malls, and stay out of the cold winter weather.
Source: Fool.com
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