Microsoft's AI ad play
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Microsoft may be leveraging its AI strength to boost its ad business.
The company is seeking to patent a machine learning model that offers "incrementality estimation" to predict how a piece of sponsored content is going to perform. The company defines incrementality as how the budget given to an ad impacts its performance.
Source Fool.com
Microsoft Corp. Aktie
Microsoft Corp. sticht hervor mit 109 Buy- und nur 2 Sell-Einschätzungen.
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