My Top Stock to Buy in a New Bull Market

Although the terms "bear market" and "bull market" are often used by investors, not everyone defines them in the same way, and it's not always entirely clear when a bear ends and a bull begins. A bear market is usually defined as starting when there's a drop of 20% or more from the market's high point, while a bull market is sometimes defined as starting after there has been a sustained rise of 20% from its cyclical low, with generally rising share prices -- but some won't say it's a true bull until after the market sets a new all-time high.

While the market, as represented by the S 500 index, has risen by more than 20% from its cyclical low, it hasn't etched a new record yet. So the jury is still out on if we're in a bull market. However, regardless of how long it takes the market to hit that milestone, I'm most excited for one stock in my portfolio to shine: Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). I think it will be one of the best stocks for the coming bull market, and you should consider establishing a position in it too.

Alphabet is highly exposed to one industry: advertising. About 78% of its revenue comes from ads on its Google platforms, YouTube, and Android. However, Alphabet's advertising revenue has been weak lately, falling by 0.2% in Q1.

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Source Fool.com