Netflix Stock is Up 35% Year to Date. Can the Streaming Service Keep Going?
(NASDAQ: NFLX) is expected to report earnings on April 18th after market close. Leading up to that release, investors have been weighing the potential for a continuation of the membership growth that was witnessed in the fourth quarter of 2023, after the company began cracking down on shared memberships and pushed its ad supported memberships. The move led to some compelling figures in Q4'23. The question now is can that growth continue?
In simplest terms, Netflix's initiatives seem to be working.
Streaming is a competitive business, and one of the main concerns for Netflix has been its ability to continue driving membership growth as rivals like Disney (NYSE: DIS) and Paramount Global (NASDAQ: PARA) continue pushing for market share in streaming. For Netflix investors, that mounting competition hasn't damaged their investment over the last twelve months. Shares are up roughly 82%, and the impact of ad based memberships and crackdowns on password sharing appear to be working.
Source Fool.com
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