No, Millennials Are Not Killing Craft Beer
![No, Millennials Are Not Killing Craft Beer No, Millennials Are Not Killing Craft Beer](http://g.foolcdn.com/editorial/images/451991/millennials-toasting-with-beer-outside-getty.jpg)
There might be a lot of things to cast aspersions on millennials about, but killing the beer industry doesn't seem to be one of them. Despite a recent Goldman Sachs (NYSE: GS) report blaming the millennials for falling beer sales, the industry as a whole still looks healthy. It's only mass produced beers that are really hurting; craft beer is doing just fine.
A cursory glance might not suggest that. The craft beer industry trade group Brewers Association said craft beer sales grew only 6% last year after a decade or so worth of double-digit growth. Leading craft brewer Boston Beer (NYSE: SAM) continues to post declining depletions -- or sales to distributors and retailers (a proxy for consumer demand) -- and it sold 1,000 fewer barrels year-to-date than it did last year. It's only been bolstered by tiny, niche products like hard seltzer, that could very well turn into flash-in-the-pan fads like hard soda.
Image source: Boston Beer.
Source: Fool.com
Goldman Sachs Group Inc. Aktie
Die Community liebt Goldman Sachs Group Inc.: Nur Buy-Einschätzungen, keine Sell-Einschätzungen.
Obwohl das Kursziel für Goldman Sachs Group Inc. bei 450 € liegt, was unter dem aktuellen Kurs von 471.4 € ist, zeigt sich ein Potenzial von -4.54%.