Not Dead Yet: Shoppers Will Give Physical Stores a Chance on Black Friday
The holiday season, specifically Black Friday, may show that brick-and-mortar retailers still have a future. That may not fit the "retail apocalypse" narrative, but shoppers clearly have not given up on the idea of actually visiting physical retailers.
On the Friday after Thanksgiving, Black Friday as it's known, 70% of respondents to a study by Deloitte, plan to shop in stores while only 47% plan to shop online. That's actually a decrease from the 55% who said they planned to shop online on Black Friday in 2016.
The numbers also look good for traditional retail on Saturday when the same report shows 52% of those planning to shop will head to stores while only 24% plan to shop online. That number is also down from last year's 36%.
Source: Fool.com
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