Now Amazon Wants to Take Over the Furniture Business
Amazon (NASDAQ: AMZN) seems to have no limit to its ambitions. The company has launched a number of private label clothing brands and it has taken steps toward entering the pharmacy business.
Now, it has set its sights on a new market entirely. The online retail giant has unveiled two private-label furniture brands, Stone & Beam and Rivet.
Both offer free returns for 30 days as well as a three-year warranty on all furniture. Calling Stone & Beam "modern farmhouse" and Rivet "Mid-century," the two lines target different consumers. Rivet offers "small-space solutions" and seems aimed at city-dwelling Millennials. Stone & Beam incorporates country and modern touches for families with a little more money to spend.
Source: Fool.com
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