One-Third of Twitter Users Abandon It Every Year
About 60 million Twitter (NYSE: TWTR) users abandon the platform every month.
Speaking at an investors conference in mid-November, CFO Ned Segal noted 2 million users either reactivate inactive accounts (more than 30 days since their last activity) or create a new account every day.
Segal noted that one-third of the 2 million accounts are completely new users. That adds up to about 243 million completely new users over the course of the year. Last year, former CFO and current COO Anthony Noto said Twitter has 700 million active users on an annual basis. So, about 35% of those users are completely new to Twitter. With just modest user growth over the past year, the company only retains about two-thirds of its users in a given year.
Source: Fool.com
