Putting Under Armour in the "SWOT-light"

Under Armour Inc. (NYSE: UA) (NYSE: UAA) stock has taken a beating in recent months -- the share price of both classes of stock are down more than 35% from where they opened the year.  Second-quarter revenue growth of just 9%, along with the announcement of a restructuring plan, left even optimistic investors feeling bearish about the stock. But before ditching Under Armour, it's worth taking a holistic look at the company through a SWOT analysis that looks at strengths, weaknesses, opportunities, and threats. Let's begin with Under Armour's strong points. 

Over the past few years, Under Armour has wowed investors with eye-popping growth. The company's revenues more than doubled, going from $2.3 million to $4.8 million in just three years. Under Armour now states that it is the world's third largest athletic brand,  which means the company has more than just bragging rights -- it has brand recognition. At this point, Under Armour is a household name, not a start-up known only to early adopters.

Additionally, Under Armour is now known for a variety of products. When the company first started, it introduced a HeatGear T-shirt that wicked moisture from the body using synthetic fibers, and a ColdGear fabric that was designed to keep athletes warm and dry.  Though some people still may associate Under Armour with these types of products, the company now offers footwear and accessories in addition to apparel.

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Source: Fool.com