Shanghai Roastery Advances Two Key Starbucks Plans
The new Starbucks (NASDAQ: SBUX) Reserve Roastery in Shanghai brings together two of the coffee chain's key growth drivers. First, it advances the company's strategy to launch a premium brand and second, it shows the company's commitment to China, its fastest-growing market.
Officially the largest Starbucks location in the world, the 30,000 square foot Shanghai Roastery is twice the size of the original Reserve Roastery in Seattle. It houses three different coffee bars, including one that is 88 feet long.
Like its Seattle counterpart, the Shanghai Reserve Roastery will have exclusive menu items not offered anywhere else in the world. There will be over 100 beverages on the Roastery's menu including "including Teavana tea infused with nitrogen as well as a new take on tea brewing with the Steampunk, which uses steam to extract unique flavors from each tea leaf," according to an email from Starbucks public relation.
Source: Fool.com
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