Shopify Stock: Buy, Sell, or Hold?

Since its initial public offering in May 2015, (NYSE: SHOP) stock has been a fantastic investment, returning 2,000% in that roughly eight-and-a-half-year stretch. This gain crushes the Nasdaq Composite's performance by a wide margin. However, it's been an extremely volatile ride. Shares are currently 68% below their all-time high from November 2021 -- and this is despite strong growth of the business.

So what should investors think of this top e-commerce stock now? Is it a buy, sell, or hold? Let's take a closer look.

For those who aren't familiar, Shopify offers an eponymous tech platform that provides various tools allowing merchants to easily set up shop to start selling products online. Offerings include payment solutions, point-of-sale hardware products, marketing tools, and a third-party developer ecosystem with different apps. Shopify has caught on with customers so well that it holds a leading 28% share of the industry for e-commerce platforms in the U.S. 

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Source Fool.com