Sprint's Free Service Offer Can't Stop Subscriber Losses
Sprint (NYSE: S) is desperately fighting to win new customers from Verizon (NYSE: VZ), AT&T (NYSE: T), and T-Mobile (NASDAQ: TMUS). The fourth-place carrier's most recent attempt to bring in new customers is to offer its unlimited data plan free for a year to customers switching from its competition. That promotion was supposed to end at the end of June, but it's been extended twice now.
Even giving away phone service didn't attract enough subscribers to Sprint to offset losses in tablets and connected devices last quarter. Overall, the company lost 39,000 postpaid subscribers -- which are users who pay their bills monthly. Postpaid service revenue fell 6.5% year over year.
Sprint's ads now feature "Paul from Verizon." Image source: Sprint
Source: Fool.com
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