Starbucks' New Superstar CEO Just Released His Plan to Fix the Business. Here's What Investors Need to Know.
On Aug. 13, coffee giant (NASDAQ: SBUX) shocked the investing world when it named Brian Niccol as its new CEO. Niccol was formerly CEO at Chipotle Mexican Grill. And to lure him away, Starbucks was willing to absolutely break the bank. His total pay package is reportedly worth over $110 million.
With one of the largest pay packages on Wall Street, Niccol is now a superstar CEO. But Starbucks didn't bring him in to maintain the status quo. On the contrary, the company is desperate to turn things around.
On Sept. 10, Niccol laid out a 100-day plan to start fixing things at Starbucks. And it all starts with its business in the U.S.
Source Fool.com
Starbucks Corp. Aktie
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Starbucks Corp. ist ein klarer Community-Favorit mit mehr Buy- als Sell-Einschätzungen.
Ein positives Kurspotenzial für Starbucks Corp. ist gegeben, mit einem Kursziel von 98 € über dem aktuellen Kurs von 87.22 €.
