Starbucks' Turnaround Plan Is Here. Is the Coffee Stock a Buy?
New (NASDAQ: SBUX) CEO Brian Niccol got about the warmest welcome in stock-market history when he was named the coffee giant's new chief in August.
Shares of Starbucks jumped 24% when Niccol's hiring was announced a month ago, adding roughly $20 billion to the company's market cap. It's rare to see that kind of value added by just a CEO appointment. But with Niccol's track record with Chipotle and Starbucks' own challenges under former CEO Laxman Narasimhan, it's clear why investors loved the move.
Niccol stepped into the hot seat this week, and his first move was to post an open letter to Starbucks' stakeholders. That was a smart choice, as the easiest way for him to communicate his initial diagnosis and intentions to employees, customers, and investors.
Source Fool.com
Starbucks Corp. Aktie
Starbucks Corp. ist ein klarer Community-Favorit mit mehr Buy- als Sell-Einschätzungen.
Ein positives Kurspotenzial für Starbucks Corp. ist gegeben, mit einem Kursziel von 98 € über dem aktuellen Kurs von 87.22 €.
