These 3 Companies Earned $99 Million From Unused Gift Cards Last Year
Companies like to sell gift cards, but they love it when those gift cards aren't used.
Together, Chipotle Mexican Grill (NYSE: CMG), Starbucks (NASDAQ: SBUX), and Barnes & Noble (NYSE: BKS) collected more than $99 million in income last year from so-called gift card "breakage," or gift card balances that are very unlikely to ever be redeemed.
Here's why gift cards are an important source of financing and profit for these three companies.
Source: Fool.com
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