Top Business Students Are Flocking to Amazon. Here's Why.

Amazon.com (NASDAQ: AMZN) already has a number of advantages over the competition. Its reputation for low prices keeps customers from comparison shopping on the internet, and the convenience it offers with Prime two-day free shipping means that many of its customers don't even care if they're getting the lowest price on Amazon as the convenience of Prime is worth paying a little extra.

And, of course, Prime itself is a competitive advantage with its smorgasbord of benefits that none of its competitors can match, which keeps them within Amazon's ecosystems.

Now, however, it seems the company has carved out another advantage that could be more insidious than any other. The e-commerce giant has become the top recruiter among MBA students, replacing the traditionally coveted posts at Wall Street banks and top consulting firms.

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Source: Fool.com